‘W House’ is a high-standard home builder specializing in luxurious modern styles is aggressively entering the Ultra-Luxury market with luxury homes priced between 50-100 million baht, unveiling a new home design series ‘THE WORLD’ that clearly connects with the homeowners’ identity across all dimensions and styles, including design, materials, and functionality, reinforcing the brand ‘Lifestyle Architect’ as a creator of homes that are more than just residences, targeting wealthy clients in tourist cities as well as major cities nationwide, making its first appearance at the Architect '68 from April 29 to May 4 at Challenger Hall 1-3, Impact Muang Thong Thani

Mr. Jett Kanjanakul, Executive Director of W House Co., Ltd. (W House) a modern luxury home builder with over 26 years of experience, revealed that the company is ready to expand into the new Ultra-Luxury market to meet the demands of wealthy clients with high purchasing power in major cities and tourist destinations across the country, such as Khao Yai, Chiang Mai, and coastal provinces, who wish to build luxurious modern mansions, which is a market with high potential and continuous growth

The Ultra-Luxury client group mainly consists of businesspeople, entrepreneurs, and investors who own vacant land and wish to build large homes starting from 1,000 square meters, valued at 50–100 million baht and above, with unique designs that clearly reflect their identity, expecting high standards of craftsmanship and quality in every aspect, including structure, architecture, and comprehensive services

“Ultra-Luxury will be a new market full of opportunities and will strengthen W House overall, from having a main customer base in the range of 15 million baht and above, primarily serving the Bangkok and metropolitan areas,” Mr. Jett stated

Reinforcing Lifestyle Architect at Architect '68

Mr. Jett mentioned that the success from participating in the Architect event for the first time in 2023, where “W House” received a very positive response from open-minded clients who scheduled design appointments and ordered multiple homes, has led to the continuation of this success by participating in Architect '68 for the second year, marking a significant step in reflecting its position as a Lifestyle Architect, creating homes that are more than just residences but spaces for life

This year, the company aims to increase brand awareness of “W House” in the Ultra-Luxury home segment that demands the highest standards in design and construction, planning to negotiate with no less than 20 new clients during the event and targeting at least 3 home orders after the event concludes, along with the launch of new home designs that receive direct feedback from the target group

The overall presentation at Architect '68 will showcase new ideas and home designs that deeply connect with the clients' identities, aiming to establish the brand “W House” as memorable for its construction quality that meets international standards, the art and design of luxurious modern homes that cater to the lifestyles of modern individuals, and comprehensive services that deliver experiences and quality of life for clients building their homes

Launching the New Home Series ‘THE WORLD’ at Architect '68

Highlighting the event, Mr. Jett stated that “W House” comes with an Interactive zone focusing on creating a dialogue space between clients and the actual design team, along with the debut of 6 mansions from 6 designs in the new series “THE WORLD” for the first time, including THE MOON, THE WIND, THE FLAME, THE OCEAN, THE FOREST, and THE SUN, designed specifically for Ultra-Luxury clients under the concept of "More is More," which means bold, distinctive designs that clearly express the homeowners' identities in terms of inspiration, details, and increased value in design, materials, and functionality

The new home series “THE WORLD” consists of “THE MOON,” a 3-story mansion in Modern Classic style, measuring 2,010 square meters, featuring luxurious timeless symmetrical design with 5 bedrooms, 7 bathrooms, and 5 parking spaces, along with complete living spaces such as 2 master bedrooms, a Party Room, a Golf Simulator, and a viewing area overlooking the crescent moon swimming pool and European garden

“THE WIND,” a 4-story mansion in Super Luxury Modern style, measuring 1,440 square meters, with 6 bedrooms, 7 bathrooms, and 4 parking spaces, inspired by the wind and storms, featuring dynamic levels and a central Courtyard, along with a private elevator.

“THE OCEAN,” a 3-story seaside mansion in Modern Tropical style, measuring 1,280 square meters, with 5 bedrooms, 7 bathrooms, and 4 parking spaces, inspired by luxury yachts, featuring dynamic levels and viewing rooms on every floor, giving the feeling of being on vacation every day

“THE FLAME,” a 4-story mansion in Super Modern Luxury style, measuring 1,530 square meters, with 6 bedrooms, 9 bathrooms, and 5 parking spaces, inspired by flames, using black tones and orange-red lights to create a bold, luxurious, and powerful identity, along with functions that orchestrate a dynamic lifestyle.

“THE FOREST,” a 3-story mansion in Modern Tropical style, measuring 1,380 square meters, with 5 bedrooms, 7 bathrooms, and 4 parking spaces, creatively inspired by tree houses, featuring elongated building shapes resembling branches, with interior functions that connect with nature all around, and a waterfall at the main entrance, creating a warm, luxurious, and harmonious feel with nature

“THE SUN,” a 3-story mansion in Modern Classic style, measuring 1,606 square meters, with 5 bedrooms, 7 bathrooms, and 6 parking spaces, blending classic and modern elements perfectly, along with a sundial that symbolizes the power of life and the movement of time

“The new series THE WORLD is designed to meet the demands of Ultra-Luxury clients who value homes that reflect their identity and choose to work with a home building company that offers more than just beautiful work or price, but seeks assurance of high-quality standards, systematic and transparent operations, reliability, timely delivery of homes, and comprehensive after-sales service,” Mr. Jett stated

Importantly, following the earthquake that occurred earlier this year, there has been a clear increase in interest regarding "the structural integrity of homes," especially among those building homes as long-term investments, which aligns with the operational approach of “W House” that emphasizes designing structures resistant to vibrations to ensure clients' confidence in all situations, with a quality control system according to ISO standards and a professional team overseeing the entire process, including comprehensive after-sales service

Lifetime Service as a premier service strengthens the brand

In addition to design, the key factor that enables “W House” to thrive in the highly competitive luxury home building market, Mr. Jett emphasized, comes from the Lifetime Service which provides long-term home care, where each home has an engineer dedicated to providing comprehensive one-on-one service from the initial design review, adjustments, permit applications, construction, to home delivery, along with long-term after-sales service, in addition to structural guarantees of 20-30 years and roofing guarantees of 5 years

Preparing for a Competitive Second Quarter

The overall luxury home building market in the second quarter of this year, Mr. Jett stated, is expected to see high competition as major property developers are increasingly entering the luxury home building market, particularly in the mid to upper range. However, “W House” continues to focus on the Ultra-Luxury market, which requires specialized expertise in design, engineering, and quality control

“We are confident in the experience of our team, which has been in the industry for over 26 years and has built more than 500 luxury mansions, allowing us to understand deep-seated needs and effectively meet client demands,” Mr. Jett stated

“W House” remains committed to establishing international construction standards, selecting high-quality materials, designing strong and safe structures, ensuring every home is built with a professional team of architects, engineers, consultants, and after-sales service, recognized as the “number one luxury home building company” that creates “luxurious homes that are comfortable and reflect your style”

Get ready to meet “THE WORLD,” the new luxury mansion series for the first time at Architect '68, held from April 29 to May 4 at Challenger Hall 1-3, Impact Muang Thong Thani